How to maximize your online revenue during sales season
Τhe percentage of online sales around the world appears to be constantly increasing on a yearly basis ever since the outbreak of the Covid-19 pandemic, having already surpassed the amount of in-person sales per annum.
As expected, the amount of new e-shops in every corner of the world also keeps increasing. While global eCommerce is being subjected to unprecedented levels of growth, businesses that offer their products online have entered into an equally intense competition.
One may wonder how e-shops can make a difference and manage to make their online sales’ levels skyrocket, even during sales season, when competition is usually particularly fierce. Here’s a few tips that might come in handy!
Include flexible payment options
Just like in-person shopping, a sale is supposed to be facilitated in every way possible, even when customers are not willing to give their debit or credit card details. When an e-shop does not provide an online shopper’s preferred payment option, the shopper is more likely to drop their basket. Subsequently, the inclusion of multiple payment options at checkout is able to significantly increase the percentage of online sales, setting an electronic store apart from the competition during seasonal sales.
Integrating your e-shop with PayByBank as an additional payment method, you will be able to capitalize on its flexibility, while saving on money and time.
Emphasize on transaction security
Nobody wants to shop from an online store that seems to be untrustworthy or prone to cyberattacks. To comply with all security protocols, most prominently SSL, as well as to implement regular inspections, you will be able to maximize security within your e-shop’s web environment, thus making browsing completely safe and increasing digital trust.
Focus on user experience
The amount of online shoppers that change their mind instead of completing their purchase is thought to be quite significant. A poor user experience is one of the reasons that may lead to a large percentage of cart dropout in e-shops. You should, therefore, ensure that your online store is fast, fully functional, and responsive in every device (desktop, laptop, tablet, mobile).
Invest in digital advertising
Investing in digital advertising activities such as search engine or social media ads and email marketing campaigns is recommended for every electronic store’s profit maximization – let alone in cases where days like Black Friday, when early preparations are in order, are around the corner. Maintaining a great consistency in sending newsletters, and creating a thorough paid advertising campaign will definitely increase your e-shop’s profitability during sales season.
Maintain transparent policies
Consumers nowadays are able to identify the extent of an e-shop’s trustworthiness. Policy transparency thus tends to be appreciated by every single shopper. If you own or manage an online store, you should be loud and clear about its delivery, return, and refund policy, while avoiding additional costs hidden in the small print and visibly displaying its contact information in detail. When you are forced to compete against a plethora of e-shops that offer a similar (or even identical) range of products, you may find out that your customers’ trust will be vital.