Embedded payments allow non-financial companies to accept payments natively within their product instead of using a separate point-of-sale tool. Customers no longer have to look for cash or enter their card details for each purchase; their payment details are saved once and continuously reused by simply tapping a few buttons on their smartphone.
The continuous rise of the Internet has allowed millions of people worldwide to buy the goods they want quickly and easily, but purchasers still need to provide payment data. Τhis is where critical questions arise – is it safe to give my credit card number every time? Why should I write every time the CVV number? Why is the number of the card stored? And what do we need to do to protect our credit card data when making online payments?
Shopping cart abandonment happens when customers add objects to their shopping cart but leave before finishing the purchase.
Today, if you are not giving many payment options to your customers, you may lose out on conversions, and you would not want to see the visitors leave when they are on the final step of their checkout.